Chapter 3: Best Practices as Weapons

Don’t Deny Better Opportunities

You have to be willing to analyze potential business improvements, or you are in denial. Don’t bury your head in the sand. If there is evidence of better methods of action for your business, then you need to understand and execute those new methods.

Quite frequently, entrepreneurs who may appear to be concerned about their business and personal profits are able to overlook or ignore mounds of Best Practices that are continuously being exposed by associates, industry leaders, the scholarly press, and others. Often pride and ego lead us to believe we already know it all, which gets in the way of rational, proactive decision-making.