You will always be pushing forward from status quo to profitability or backwards towards financial loss. You can’t stand still because you are being measured based on moving targets (the performance results of your competitors). You have to be proactive just to stay even with the competition, and still, that won’t get you very far.
For you to excel in business, you must understand how to turn all of your theoretical Best Practices into actual day-to-day strategic advantages. You can always create more, better operational tactics in an even more assertive manner, which will eventually wear the competition down and lead you towards the top position in your industry.
Document and replicate the successful activities of those who have come before you, if they’ve delivered good results. You could attempt to take shortcuts, but they probably won’t work, and they definitely have a lower likelihood of working compared to studying, documenting, and proactively pursuing Best Practices.
