Every time you fail to assertively take advantage of all opportunities and employ all Best Practices, you are essentially throwing cash right in the garbage (or even worse, into the hands of your competitors). This money is called Opportunity Cost.
Controlling opportunities requires a careful setting of priorities. An example would be if you spent 10 hours to make $100 when you could have chosen a better business option and spent 10 hours to make $200, then the Opportunity Cost is $100. You lost $100—the cost of making the wrong decision.
The opportunity to improve in all areas of business is always at hand if you pay attention. You should be willing to build your set of Best Practices, or you are choosing to stick to a less profitable path by default.
