Make sure that you are researching every angle of relevance to your operation. This includes reading every trade magazine within your realm of interest, attending most of the conferences, calling on all the major industry players to establish relationships, and so on. It only makes sense for you to have something to offer in return to those who share resources and information with you.
If you start out with a sound business theory, having thoroughly studied your market, your tests will have a much higher chance of positive results, indicating a positive market opportunity. If you are paying attention to the trends in your industry of choice, you should know as much as anyone who has done similar preparation and more than anyone who has done less.
