Work and business are essentially competitions for market share. Granted, it may be a friendly competition at times, but ultimately, you are going head to head against others who want the same customers as you.
If you become operationally superior to your competitors, before long you will show that you have surpassed a break-even point. From here, you can endeavor to prove to the marketplace that your products are relatively better than your larger competitors’ products.
At the next level, you will be as profitable as your competition on a marginal basis, and you can achieve the same raw profits if you’ve created even higher margins due to super efficiency, whether or not you have lower overall revenues.
As illustrated, you are striving to be on par with the best profit producers, after which you can continue your assault by operating ever more efficiently. This will result in higher profits for you per transaction and customer, and you could therefore make equal profits even with lower overall sales. Completing your tasks faster and being more aggressive will ultimately result in an enhanced evolutionary state for your firm at the expense of your competitors.
