We know that cash or salary makes employees feel comfortable and stable; however, since it’s a sure thing, it doesn’t make them terribly competitive. This is why stock options are often used to incentivize them to mutate into more effective, efficient and ultimately more profitable workers. However, with no salary component, most employees feel insecure and unstable. The two are mutually dependant to enable an optimized competitive evolutionary environment for your business, much like the double helix DNA structure, life and art, the chicken and its eggs, and other mutually dependant evolutionary models.
Based on the above, we have crafted our own broad business philosophy that we’ve coined “Hype Theory.” Hype Theory holds two forces, hype and reality, follows the same patterns of natural selection discussed above, and they are mutually dependent on each other for optimal success. Hype and reality working in concert enable a powerful evolutionary force, as does a DNA strand.
- The Reality: you work hard every day on creative processes and products to make your clients happy.
- The Hype: at the same time, you can project the proposed greatness of your future company to the press, your prospective clients, and others.
You are simultaneously protected with your base reality (of excellent plans, products, employees, intellectual property, financing, and so forth) and can therefore safely project your hyped up confidence in the market, which is likely to appeal to new customers and help uncover a variety of potential opportunities that you are qualified to leverage. Again, you are creating a self-fulfilling prophecy by projecting your real world confidence.
