Chapter 5: Make Dollars - Use Sense

Talk Money

People tend to be uncomfortable talking about money, or they may become offended by those who are money-centric. But guess what? Business is about money. So if you aren’t talking about money, then you are being negligent. In fact, for clarity and good financial sense, just about every business conversation you have should be framed within the context of “money” or “making money.”

You should be talking about whether or not your ideas are profitable, or if they fit in with your strategy, which was designed for maximum cash flow. Or you could talk about whether something is fairly priced or if it can be negotiated downward. Also, your talk could focus on whether an opportunity is a method of saving money by building evolutionary efficiencies into your business processes. Finally, you must wonder if the opportunity cost is too high for any particular business deal, and therefore predictive of a loss of investment value.

In your personal life, you might not want to talk about money; in business, all you should be talking about is money. Possibly, you may want to be politically correct and explain to people why it is “all you care about.”

“It is my fiduciary duty to my shareholders; the reason why I am here; the reason the business was formed; how all of our families get fed; how I am going to retire; and how I will be able to do charitable works to help others.”

These are among the many great excuses to be talking about money during business hours.

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