Chapter 7: Get Off Your Tuchus and Go Sell

The most important—and time-consuming—part of contact management is cleaning out the raw data files. Right from the start, you should focus on filling in the field that lists the proper person who will be in the position to purchase your product, and that is within your predetermined market niche or geography, even if that’s the whole world. So to the extent you lack this information, you or an associate needs to call each of your target businesses, email them, “Google” them, or go visit them in an attempt to uncover the data.