Chapter 7: Get Off Your Tuchus and Go Sell

Send marketing items to your prospects and customers consistently over the life of your relationship with the purpose of keeping your company name in your contact’s mind: i.e. printed brochures, concise PowerPoint presentations, specials, faxes, newsletters, business cards, calendars, and other ad specialties (like pens, shirts, magnets, mouse-pads, bumper stickers, relevant press clippings, and so on). Don’t forget to work with them online too by emailing relevant links, press releases, and other information.