Chapter 7: Get Off Your Tuchus and Go Sell

According to Jay Conrad Levinson, the author of business bestseller Guerilla Marketing, an average prospect needs to be exposed to your message nine times before he is amenable to become a customer. Since the prospect only sees or hears your message one out of three times when you attempt to reach them, that would mean it takes twenty-seven attempted exposures to begin to saturate a prospect effectively with your brand or messaging.